Case Study: Dermalogica achieves $10M incremental revenue and a 24% improvement in incremental ROAS with Measured

Popular Skin Care Brand Optimizes Cross-Channel Spend, Adds $10M Incremental Revenue to Business

Dermalogica, the #1 professional skincare brand trusted by over 100,000 skin therapists, faced a challenge measuring media impact and profitably scaling cross-funnel spend given a business model that relies heavily on professional partners and shifting platform incentives. To validate efficiency and prove media delivered positive contribution margin, Dermalogica partnered with Measured to get clearer, data-driven answers about which channels and tactics were truly incremental.

Measured implemented a testing-first program using incrementality testing, a cross-channel dashboard, geo testing, competitive benchmarks and its Media Mix Model to centralize reporting and optimize investments (notably in ASC and PMax). As a result, Dermalogica increased total spend 97% over two years (91% upper-funnel), drove $10M in incremental revenue, improved incremental ROAS by 24% in 2024, and saw PMax/ASC spend rise 444% with a 167% lift in incremental ROAS — outcomes credited directly to Measured’s approach.

Dermalogica

Aurelian Lis

Chief Executive Officer