Case Study: Made In increases ROAS 182% with Measured's incrementality optimization

Made In increases ROAS 182% with incrementality optimization

Made In, a premium cookware brand, faced volatile and potentially over-attributed performance from years of heavy Facebook advertising, especially around seasonal and promotional moments. To validate the incrementality of Facebook Prospecting and restore confidence in media allocation, Made In engaged Measured and used Measured’s suite of automated experiment and incrementality tools.

Measured ran geo tests and automated experiments that showed 25% of conversions were going to past buyers and that Facebook Prospecting was far less incremental than assumed. By implementing Measured’s recommendations—tightening audience exclusions, eliminating channel overlap, and validating frequency—Made In retested and improved efficiency, enabling a 300%+ increase in Facebook spend for BFCM; incremental ROAS rose 182%, the Adjustment Factor increased 295%, and the company beat its year-over-year incremental ROAS target by 26% and overall revenue target by 22%.

Made In

Chip Malt

CEO and Co-Founder