Case Study: Made In achieves 182% higher incremental ROAS with Measured

Made In increases incremental ROAS 182% with Measured

Made In, a premium cookware brand, needed to determine the true incremental impact of their Facebook Prospecting campaigns, as their performance data was volatile and they lacked confidence in the platform's reported numbers. To validate their media mix, they leveraged the automated testing and optimization tools from Measured.

Using Measured's geo tests, Made In discovered their Facebook Prospecting was less incremental than assumed, with a significant portion of conversions going to past buyers. Based on these insights from Measured, they adjusted audience targeting and exclusions. This resulted in a 182% increase in incremental ROAS and gave them the confidence to increase their Facebook spend by over 300% for a key shopping season, significantly exceeding their revenue targets.

Made In