Case Study: Pinterest drives 4.8% incremental sales for a leading home goods brand with Measured

Leading Home Goods Brand Uncovers 4.8% Growth Opportunity with Pinterest Incremental Scale Test

A top-10 direct-to-consumer home goods brand, facing rising costs and unreliable reporting from Facebook, wanted to know whether Pinterest could be a viable growth channel before reallocating significant ad spend. The brand worked with Measured to run a controlled experiment that would answer this question with minimal risk, using Measured’s Geo-Match Market scale-test methodology to evaluate Pinterest performance.

Measured implemented a state-level geo-matched market test that simulated a 2.5x Pinterest spend in high-correlation test markets and measured outcomes directly from the brand’s ecommerce platform, independent of platform reporting. The experiment showed a 4.8% sales increase in the test market attributable to Pinterest, a 94% incrementality (1.4x prior assumptions), and gave the brand the confidence to scale Pinterest spend — results delivered and validated by Measured.

Pinterest