Case Study: Leading Automotive Brand proves value of upper-funnel ads and secures eight-figure marketing budget with Measured

Leading Automotive Brand Proves Value of Upper-Funnel Ads, Secures Marketing Budget Increase

Leading Automotive Brand, an automotive parts and accessories retailer operating from over 70 facilities with 5,000+ employees, needed to prove that upper-funnel awareness advertising could drive sales and justify increased marketing spend. The CMO engaged Measured to design and validate awareness-driven strategies using a geo-matched market test and cross-channel measurement services.

Measured ran an eight-week geo-matched market test across radio, TV, CTV, YouTube, Google Discovery, Facebook, TikTok and Criteo, delivering meaningful lifts across the funnel: organic traffic +4.4%, web sessions +3.9%, leads +32% at six weeks (and +3.9% at eight weeks), and web orders +1.8% at six weeks growing to +3.4% at eight weeks. The evidence from Measured convinced the executive team, secured eight-figure funding for a nationwide upper-funnel campaign, and demonstrated sustained sales growth beyond the typical 30-day window.