Case Study: Honeylove achieves 212% incremental lift and doubles Pinterest budget with Measured

Honeylove finds big growth opportunity with Pinterest - Geo Scale Test leads to 2X budget increase

Honeylove, a size-inclusive women's apparel brand, needed to know whether Pinterest was merely an upper-funnel awareness channel or also drove incremental sales, and how to allocate acquisition budget across Facebook, Google, and Pinterest to maximize ROAS. They struggled to value conversions outside the standard 7‑day click / 1‑day view windows (and to account for privacy-driven attribution changes), so they engaged Measured to assess Pinterest’s true incremental contribution.

Measured modeled Pinterest’s reported conversions against its in-market testing database and then ran a 30‑day geo scale test (3x spend in four matched states) to measure incrementality. Measured found Pinterest’s incremental impact was 212% (about 2x the 7‑day/1‑day values) and incremental ROAS was $3.65 versus the in‑platform $1.72, prompting Honeylove to double Pinterest spend and materially increase both revenue and marketing efficiency.

Honeylove

Owen Bell

Vice President of Growth