Case Study: Hammitt achieves 9% sales growth and 16x ROI with Measured's Media Plan Optimizer

Hammitt increases sales 9% with Media Plan Optimizer from Measured

Hammitt, a fast-growing luxury handbag brand, faced the challenge of allocating budget across a broad mix of digital channels (search, display, email, SMS, video, social) while questioning whether vendor-reported metrics truly captured incremental sales. To get a holistic, trustworthy view of channel performance, Hammitt partnered with Measured and adopted Measured’s Media Plan Optimizer.

Measured’s Media Plan Optimizer used industry-wide incrementality intelligence to generate automated, tactic-level spend recommendations and model diminishing returns, enabling Hammitt to reallocate media more effectively. The results were immediate: in the first month Hammitt generated $103K more sales than the same month the prior year and $76K more than a comparable month last quarter; overall sales rose 9%, incremental sales from media increased 11%, and Hammitt realized a 16x ROI with Measured.

Hammitt

Andrew Forbes

Chief Executive Officer