Case Study: Leading Fashion Retailer achieves 3X ROAS and 8X faster payback with Measured

Fashion Retailer achieves 3X ROAS and 8X payback improvement in just 4 months

Leading Fashion Retailer faced a major measurement problem: platform-reported metrics were unreliable, so the marketing team couldn’t prove which ad investments drove sales, ended up making incrementality decisions by instinct, and struggled to get top-down alignment on budget. The brand engaged Measured to establish a trustworthy, centralized source of truth for marketing performance using Measured’s end-to-end attribution and optimization platform.

Measured deployed a custom attribution model (calibrated with a library of 25,000+ test-and-control incrementality experiments) and centralized workflows — including the Cross-Channel Dashboard, Media Plan Optimizer, and Benchmarking applications — to validate, optimize, and reallocate media spend. Within four months Measured helped the retailer achieve a 3X ROAS, cut media spend by one-third while maintaining results, and reduce payback by 8X, enabling confident Board reporting and streamlined, data-driven budget decisions.