Case Study: Faherty Brand achieves 53% total sales growth with Measured

Cross-channel media measurement and reporting leads to total sales increase of 53%

Faherty Brand, a family-run American clothing and lifestyle brand selling through 12 retail locations, more than 300 specialty stores, and a growing Shopify ecommerce business, faced the challenge of fueling aggressive growth while determining whether heavy investment in Facebook and Instagram had saturated audiences. With a lean team and tight budget, Faherty selected Measured to provide cross-channel incrementality measurement and a centralized marketing data capability (cross-channel incrementality measurement & reporting and a Marketing Data Warehouse).

Measured deployed its cross-channel incrementality framework and marketing data warehouse in four weeks, delivering campaign-, audience- and adset-level incrementality reads, daily catalog match-back, and consolidated reporting to guide media allocation. As a result, Faherty Brand grew total sales 53% while marketing spend rose only 15%, reduced CPO by 10%, increased net profit per media dollar 28%, 12-month LTV 37%, and new customers 33%; Measured’s insights also enabled rightsizing retargeting budgets and improved holiday spend allocation.

Faherty Brand

Alex Faherty

Founder & Chief Executive Officer