Case Study: Johnny Was achieves a doubling of online sales and profitable cross-channel growth with Measured

Cross-channel analytics doubles online sales for fashion brand

Johnny Was, a premium women’s apparel brand known for its boho‑chic designs, needed to grow ecommerce dramatically—targeting 10x growth over five years—without sacrificing profitability. With a legacy media mix heavily weighted to catalog, the company engaged Measured to provide a cross‑channel incrementality measurement framework that used net profit as the primary metric to determine the right composition of media spend and which tactics to scale for profitable customer acquisition.

Measured deployed its cross‑channel incrementality measurement, revealing which channels delivered true net‑profit lift (for example, on‑branded search 95%, video 72%, Facebook 70%, while Criteo was 15%). Using Measured’s insights, Johnny Was doubled online sales within 18 months, profitably increased Facebook prospecting 30x, scaled into five new digital tactics, optimized catalog spend, validated catalog performance, and right‑sized retargeting — all driven by Measured’s analysis.

Johnny Was

Rob Trauber

Chief Executive Officer