Case Study: Bare Performance Nutrition achieves a 57% Facebook spend cut and improved ROAS with Measured

Bare Performance Nutrition Pumps Up Efficiency with Measured Incrementality Tests

Bare Performance Nutrition (BPN), an active performance nutrition brand, needed to know whether its Facebook ad spend was actually driving incremental customer acquisition or simply being over‑reported. BPN engaged Measured and used the Measured Platform’s incrementality tests and automated geo‑testing to withhold ads in select markets and quantify Facebook’s true impact.

Using Measured’s geo‑test approach, BPN confirmed Facebook was over‑reporting performance by more than 3X, enabling the team to cut Q3 Facebook budget by 57% without hurting topline sales. Measured’s results let BPN reallocate spend and improve efficiency, delivering -21% customer acquisition costs, +26% new customer ROAS, +7% YoY higher revenue and new customer volume in Q3'23 vs Q3'22, and a -78% YoY reduction in Facebook spend.

Bare Performance Nutrition (BPN)

Devon Billy

Digital Marketing Manager