Case Study: Utilita achieves secure, scalable growth and boosted customer engagement with MaxContact

Utilita - Customer Case Study

Utilita, a utilities company focused on helping households use and waste less energy, was constrained by an aging on‑premise dialler that had a frozen software release, no new features or bug fixes, poor hardware resilience, complex bespoke configuration and difficult multi‑site management. To support growth and improve customer experience they selected MaxContact, using MaxContact’s Outbound engagement, Inbound engagement and Automated call dialler.

MaxContact replaced the legacy system with its cloud‑based outbound engagement and call dialler (built on Microsoft Azure), providing scalable, resilient, compliant infrastructure that handles both inbound and outbound interactions. The platform now generates a large percentage of Utilita’s new business sales, simplifies customer engagement and reporting, and Utilita has influenced the product roadmap through a close partnership with MaxContact.

Utilita

Paul Taylor

Head of Telesales