Case Study: The Redwood Group boosts productivity and contact rates with MaxContact

Redwood Group Triples Revenue with Automated Dialling

The Redwood Group, a B2B services company operating through its EasiPay subsidiary, needed to move away from slow manual dialling with handset phones and spreadsheets. With growth ambitions across utilities, merchant services, and customer support, the team also needed better call management, compliance, and analytics, so they partnered with MaxContact for an outbound dialler solution.

MaxContact implemented a multi-campaign contact centre platform with progressive, predictive, automatic, and manual dialling capabilities, plus analytics and quality management tools. The result was a dramatic uplift in performance: productivity increased by 400%+, contact rates rose from 14–16% to 50–60%, and monthly deal volumes climbed from around 250 to 1,040, helping Redwood Group scale rapidly across multiple locations.

The Redwood Group

John Wigglesworth

Head of Governance, Risk & Compliance, Easi Pay