Case Study: Husqvarna boosts customer happiness with Mavenoid

Husqvarna Boosts Their Customer Happiness Index by Automating Thousands of Support Conversations Monthly

Husqvarna, a global leader in outdoor power equipment, needed a better way to meet rising customer expectations as its products became more digital and connected. As support demands grew across pre-purchase and post-purchase journeys, the company turned to Mavenoid and its AI-powered Virtual Assistant to create a more immediate, seamless self-service experience.

Mavenoid implemented scalable troubleshooting flows, smart escalation, localization, and built-in ecommerce across Husqvarna’s website and apps. The result was support live in 19 markets and 16 languages, with self-service resolving 59%+ of issues and automated conversations growing from a few thousand per month to more than 250,000 in peak seasons, helping Husqvarna boost customer happiness and expand support efficiency.

Husqvarna

Jonas Sjölund

Product Manager – Digital Customer Support Solutions