Case Study: Large Indian E-commerce Marketplace Reduces Search Pain with MattsenKumar

Leading Indian E-commerce Marketplace Boosts Customer Experience by Reducing Search Pain

MattsenKumar worked with a large Indian e-commerce marketplace company serving millions of users across more than 70 categories and 80 million products. The customer was facing rising search pain—users often couldn’t find relevant results because of long-tail queries, spelling errors, vernacular searches, and product catalog issues, which was hurting customer experience and conversions.

MattsenKumar analyzed 1.5 million search terms, studied the platform’s search behavior, and built actionable improvements including a spelling/synonym dictionary, a vernacular repository, and a price algorithm for better query interpretation. As a result, the marketplace reduced search pain by 15% from over 19%, fixed 60,000 search terms, and improved its ability to handle regional keywords and autocorrect incorrect spellings.