Case Study: Leading Indian E-Commerce Marketplace Company achieves 92% listing pass rate with MattsenKumar

How MattsenKumar Helped Leading Indian Retail Chain Achieve Success On Leading E-commerce Marketplaces

MattsenKumar helped a leading Indian e-Commerce Marketplace Company—one of the country’s top retailers with millions of customers across digital channels and 1,500+ stores—address a major marketplace growth challenge. Their product listings were failing frequently across leading e-commerce platforms, with only 39% getting approved, due to poor pass percentage, changing marketplace guidelines, and unclear reasons behind listing rejections.

MattsenKumar tackled the issue through failure comment analysis, product benchmarking, image guideline compliance support, attribute-value frameworks, and an in-house automation tool to catch errors before upload. By improving mandatory image compliance and focusing on good-to-have attributes for visibility, MattsenKumar raised the client’s pass percentage to 92%, created a repeatable root-cause methodology, and improved product discoverability across marketplaces.