Case Study: Leading Indian Marketplace Company boosts conversions and reduces returns with MattsenKumar

How A Leading Indian Marketplace Improved Conversions & Reduced Product Returns

Leading Indian Marketplace Company, one of India’s largest e-commerce marketplaces, was struggling with declining apparel sales, rising returns, and incomplete product listings that were hurting conversions and increasing operational costs. The company turned to MattsenKumar to help identify the root causes and improve catalog quality at scale.

MattsenKumar implemented a catalog enrichment solution for apparel listings, building a specialized team to check, correct, and complete millions of product attributes such as pattern, color, sleeve, and suitability. The result was 2.6 million listings enriched, a 20% increase in apparel conversions, a 47% reduction in returns for specific apparel types, and catalog completeness improving from 45% to 95%.