Case Study: OBrien Real Estate boosts property listings with Matterport

OBrien Real Estate boosts page views 13% with Matterport

OBrien Real Estate, a family-run realtor in Blackburn, Australia, faced high competition in the local market. Their challenge was improving property listings for rentals and sales, which previously relied on standard photography without virtual tours. They adopted Matterport cameras and the Matterport platform through a partnership with PHORIA's CAPTUR3D content management system to create immersive digital twins of properties.

The Matterport solution provided easy-to-create 3D virtual tours, accurate floor plans, and detailed measurements. This allowed clients to better envision spaces and plan furniture layouts, leading to a 13% increase in both page views and new unique visitors for listings. The tool reduced reliance on external photographers, sped up the listing process, and helped the team demonstrate extra value to clients, with research showing properties with 3D tours are 95% more likely to receive inquiries.

OBrien Real Estate