Case Study: Mattertraffic achieves deeper digital twin analytics and conversion lift with Matterport

Mattertraffic Debuts Analytics Platform For Matterport Digital Twins

Mattertraffic, a Matterport Platform Partner, wanted to give its clients deeper visibility into how people interact with Matterport digital twins beyond basic visit counts. Using Matterport SDK and APIs, the company built an analytics platform to track traffic patterns, Mattertags engagement, audience demographics, and lead sources across virtual spaces.

Matterport helped Mattertraffic augment digital twins with reporting and optimization tools that enabled heat maps, conversion tracking, and campaign testing. The solution delivered stronger shopper and journey insights, improved merchandising decisions, and helped one client achieve a 35% lift in conversions through better targeting, while another saw a 45% lift in visitors after refining ad targeting.

Mattertraffic

Diego Orofino

Mattertraffic