Case Study: Vacasa achieves 14% higher occupancy and 50% inventory growth with Matterport 3D tours

Matterport 3D tours yields 14% higher occupancy, supporting 50% inventory growth since adoption

Vacasa, a technology‑enabled full‑service vacation rental company, sought in 2015 to improve online engagement, boost occupancy rates, and grow its managed inventory by adopting innovative, scalable marketing tools. The challenge was to differentiate the brand online, give guests a better sense of properties before booking, and equip sales and support teams with tools to win more hosts and improve guest experience.

Vacasa implemented Matterport 3D Showcase across its listings, enabling immersive virtual tours that better align guest expectations and help remote teams answer property questions. Properties with Matterport tours saw a 15% increase in time on site and a 14% lift in occupancy, supporting a 50% increase in inventory; today Vacasa manages ~4,500 U.S. properties, with 85% featuring Matterport and 28 cameras purchased since adoption.

Vacasa

Eric Breon

CEO