Case Study: MPEmbed doubles premium users with Matterport Platform Tools

How Mpembed Doubled Premium Users with Matterport Platform Tools

MPEmbed, founded by Matterport community member and developer Chris Hickman, needed a way to help users get more value and customization from Matterport digital twins. Built on the Matterport SDK, the platform started as a free extension and grew into a solution with both free and premium tools for users across industries seeking deeper control over their virtual experiences.

With Matterport, MPEmbed implemented features like interactive mini-maps, tag directories, analytics, Mattertag billboards, and custom media hosting to enhance digital twins and support professional integrations. The results were strong: Yann Menard doubled MPEmbed’s premium user base, and customers such as the Montreal Museum of Fine Arts used the Matterport-powered solution to launch popular virtual tours with embedded audio guides and personalized programming.

MPEmbed

Yann Menard

MPEmbed