Case Study: Carpenter Realtors wins more listings and attracts qualified buyers with Matterport

Attracts more qualified buyers, increases agent efficiency and drives media attention

Carpenter Realtors, a market‑dominant residential brokerage with 31 Indiana locations and 658 agents, faced a challenge: average home prices under $150,000 made it unclear whether agents and clients would adopt immersive 3D tours or justify the cost of a Matterport Pro camera. Leadership wanted to know if the technology would truly drive value in a price‑sensitive market.

They rolled out Matterport using a Pro camera, contractors to operate scans, a simple online scheduling form and in‑house marketing to distribute 3D Spaces. The program quickly proved successful — 119 listings scanned (with 20 more pending), average scan time 75 minutes, strong buyer engagement, fewer unnecessary showings, improved agent efficiency, and media attention from the Indianapolis Star — helping Carpenter win more listings and attract qualified buyers and top agents.

Carpenter Realtors

Jim Newell

Director of Marketing