Case Study: Carpenter Realtors achieves more qualified buyers and higher agent adoption with Matterport

Attracting more qualified buyers and capitalize on growing demand for 3D virtual tours

Carpenter Realtors, a market-dominant residential brokerage in the Midwest, wanted to improve agent efficiency and use new marketing technology to win more listings. After seeing Matterport’s immersive 3D real estate tours, the team saw an opportunity to stand out, but they were unsure whether agents and clients in their mid-range market would adopt the service or justify the cost of the camera.

Matterport helped Carpenter Realtors streamline 3D tour operations by using a simple request process, scheduling scans in bulk, and hiring independent contractors to keep costs low. The in-house team quality-checked models and shared marketing materials with agents. In just four months, Matterport helped Carpenter Realtors create more than 120 3D models, with 20 more queued, while keeping costs under budget and increasing qualified buyer interest and agent adoption.

Carpenter Realtors