Case Study: The Northrop Team of Long & Foster Real Estate achieves a 10% increase in sales transactions and 3x demand for 3D tours with Matterport

#1 real estate team in Maryland showcases Matterport in their listing presentations, thereby improving sales transactions by 10%

The Creig Northrop Team, the #1 real estate team in Maryland by transaction volume, needed to strengthen its tech-forward lifestyle brand and scale immersive marketing across more than 1,000 listings a year to stay ahead of competitors and motivate buyers. Their challenge was to adopt an innovative, scalable solution that would reinforce listings, win more business, and make it easier for remote buyers to tour homes.

They partnered with Matterport and service partner HomeVisit to roll out Matterport 3D Showcases at scale—using 3–4 dedicated scan providers and professional stagers to capture 18–20 properties weekly and automate 3D tour display on listing pages. The program produced over 720 3D Showcases in a year, increased sales transactions by 10%, and drove a 3x rise in demand for 3D tours, becoming a clear differentiator in their listing presentations.

The Northrop Team of Long & Foster Real Estate

Creig Northrop

The Northrop Team of Long & Foster Real Estate