Case Study: American Airlines Inspires Employee Giving and Volunteerism with Matchfire

American Airlines builds employee engagement platform with Matchfire to inspire giving and volunteerism

American Airlines needed to reengage its workforce following its merger with U.S. Airways, seeking to create a unified strategy and digital platform to inspire employee giving and volunteerism. They partnered with Matchfire to address this challenge of strengthening their employee engagement in cause initiatives.

Matchfire worked with American Airlines to develop a comprehensive platform strategy centered on volunteerism. Their solution involved deep research to understand employee attitudes, followed by defining the brand's cause pillars, recommending nonprofit partners, and mapping a digital hub framework. This work by Matchfire informed and inspired a new culture of employee volunteerism for the airline.

American Airlines