Case Study: Vera Bradley boosts ROAS and CTR with Marpipe

Vera Bradley boosts CTR 20% with Marpipe

Vera Bradley, a retailer with over 6,000 users, was investing heavily in dynamic product ads (DPAs) but struggled with poor performance. Their existing catalog ad frames lacked optimization, making it difficult to identify which creative elements were effective. Without a scalable testing method, their conversion and click-through rates stalled. They turned to Marpipe for a solution.

Using Marpipe's Enriched Catalogs service, Vera Bradley launched new dynamic ads featuring high-performing creative treatments like branded patterns and real-time pricing. This allowed them to test and optimize their catalog ads effectively. The results were significant, including a 12% increase in return on ad spend, a 20% lift in click-through rate, and lower costs-per-click. Marpipe provided the tools needed to refresh their DPA program and achieve standout performance.

Vera Bradley