Case Study: EE achieves seamless, scalable trade-in with Marketplacer

EE launches six-device trade-in across app and web with Marketplacer

EE, a leading UK mobile network and broadband provider, faced a challenge with its fragmented and outdated trade-in program. As the company expanded into new tech and gaming categories, its existing partner-owned model was difficult to scale, offered a disconnected customer journey, and provided limited visibility into performance. EE needed a modern, integrated solution to make trade-in a seamless part of its core purchase experience.

Partnering with Marketplacer, EE implemented a novel solution by repurposing the vendor's existing returns workflow and seller tools to create a new trade-in capability. This approach allowed for a fast, low-risk launch of a seamless, in-journey experience across its app and website. The results included a smoother customer process, full visibility into journey performance, and a scalable foundation for future category expansion, all while supporting EE's sustainability goals by increasing device refurbishment and recycling.

EE