Case Study: Wingstop boosts sales and store performance with Market Force analytics

Wingstop - Customer Case Study

Wingstop, a restaurant chain specializing in chicken, partnered with the vendor Market Force to address a stale customer experience measurement program. Their challenge was that their existing standards had become watered down, and they lacked the necessary data to drive improvements and achieve their aggressive growth goals.

Market Force implemented a revamped mystery shopping program and utilized advanced analytics to identify the five key customer-facing behaviors that most influenced sales. By focusing on improving these behaviors in lower-performing locations, Market Force helped Wingstop increase average monthly net sales by 4% in six months. The lowest-performing stores saw a 15% greater increase in sales than the rest of the chain, and a new sales opportunity of over $5 million from upselling was identified.

Wingstop