Case Study: Mimi’s Cafe boosts satisfaction and profitability with Market Force menu analytics

Mimi's Cafe - Customer Case Study

Mimi's Cafe, a French-themed casual dining chain, faced the challenge of a newly reintroduced menu that was poorly received by its customers, failing to reconnect with the brand's culinary roots. To address this, they partnered with vendor Market Force and utilized its Menu Audit Survey service to pinpoint the specific menu items and attributes that were missing the mark.

By leveraging Market Force's analytics, Mimi's was able to re-engineer its menu based on detailed customer feedback. This data-driven solution led to a 29% increase in food quality scores and a 37% jump in customer satisfaction over 18 months. The improved menu also played a key role in moving the company from negative double-digit comps to positive comps within 24 months, successfully attracting a new, younger audience while retaining its core guests.

Mimi's Cafe