Case Study: a major petro-convenience retailer drives fuel sales growth with Market Force

Major Petro-Convenience Retailer - Customer Case Study

A major petro-convenience retailer, with 8,000 locations, found its existing mystery shopping program was not driving improvement despite high scores. The challenge was to identify which specific in-store behaviors actually correlated with increased fuel sales and to redesign their program to focus on those areas. They enlisted the vendor Market Force to address this using their analytics and insights capabilities.

Market Force implemented a sophisticated predictive model that linked mystery shop data to fuel volume sales. This analysis identified the key operational drivers of sales, such as well-lit sites and efficient fueling experiences, and informed a redesigned, simplified questionnaire. The solution provided by Market Force revealed a 58% difference in fuel sales growth between the top and bottom-performing locations, allowing the retailer to focus its operators on the behaviors that matter most.