Case Study: a major hotel chain boosts RevPAR with Market Force

Major Hotel Chain - Customer Case Study

A major hotel chain was a strong believer in the importance of customer care and had collected a wealth of guest feedback and performance data, but they were unable to use that information to drive up their Revenue per Available Room (RevPAR). The challenge was to uncover the key insights hidden in this vast quantity of data to understand what factors influenced RevPAR the most. To solve this, they partnered with the vendor Market Force.

Market Force tackled the problem by applying statistical modeling to all of the hotel chain's data streams. They identified three key operational drivers of RevPAR growth beyond the basics: breakfast food quality, delivering the brand experience to loyalty members, and ensuring no guest had a reason to complain. Locations that excelled in these areas could increase year-over-year RevPAR growth by up to 4.5 points. Market Force then created a Success Playbook, giving each location a tailored blueprint with performance visualizations and improvement tools to help them maximize their financial success.