Case Study: ALDI achieves operational excellence and low-price leadership with Market Force mystery shopping

ALDI delivers on low prices and express checkout

ALDI, a rapidly-growing, low-price grocery chain, faced the challenge of ensuring all of its stores consistently delivered on its brand promise of fast, efficient service and low prices as it expanded into the crowded U.S. market. To reinforce these key aspects, ALDI partnered with vendor Market Force Information to design a comprehensive mystery shopping program.

Market Force implemented a full-service program that provided ALDI with consistent monthly feedback on every store across operational metrics, customer experience, and merchandising. This solution led to decreased store score variability and helped ALDI grow its sales every year. The data was vital to ALDI's growth, helping it become a top 10 grocer known for fast checkout and low prices, even beating Walmart in consumer perception of low-price leadership.

ALDI

Laura Bauer

Divisional Vice President