Case Study: Proximus transforms collaboration and insight sharing with Market Logic Software

Proximus transforms with an insights platform

Proximus, Belgium's largest ICT provider, faced the challenge of siloed thinking and a needs-based information flow. Their existing SharePoint system was insufficient, hindering digital transformation and collaboration. To overcome this, they partnered with Market Logic Software to implement a new insights platform to break down internal barriers.

Market Logic Software's solution was the phased development of the "Knowledge Center," a central platform for sharing and reusing market and customer insights. The results include a significant cultural shift towards interdisciplinary collaboration and high user engagement from its launch, with the platform becoming integral to Proximus's digital transformation goals.

Proximus

Luc Rooms

Head of Market Intelligence