Case Study: Cranes, D.C. achieves 1,000% daily sales growth and stayed open during the pandemic with MarginEdge

How Cranes, D.C. Stayed Open and Increased Daily Sales by 1,000% During a Global Pandemic

Cranes is a Spanish kaiseki restaurant in Washington, D.C., opened by chef-partner Pepe Moncayo just weeks before the COVID-19 shutdown. Faced with mandatory closures, a tourist-heavy location that limited delivery, and industry-wide labor shortages, Cranes needed better operational visibility and cost control — and turned to MarginEdge’s restaurant management platform (recipe modules, product mapping, budget tracking and daily sales reporting) to get organized.

MarginEdge helped Cranes digitize recipes and inventory, integrate with their POS/KDS, track daily sales and plate costs, and negotiate better vendor pricing using clear purchase history. As a result, Cranes dramatically improved financial visibility and operations, grew weekly sales from about $7,000 to $70,000 in year two, saw daily sales increase by 1,000%, and recovered sharply after reopening (with a 40% lift by March) while earning a Michelin star — outcomes Cranes attributes in part to MarginEdge’s tools and support.

Cranes

Pepe Moncayo

Chief and Partner