Case Study: YMT Vacations achieves secure, compliant call recordings with Marchex

YMT Vacations keeps call data secure with Marchex

YMT Vacations, a TUI-owned travel operator that conducts 99% of its business by phone, needed a way to let Sales and Marketing leaders access call recordings while complying with its parent company’s data security policy forbidding recordings that include spoken credit card numbers. To solve this, YMT Vacations partnered with Marchex and its Call Analytics offering, using Marchex’s call recording redaction feature.

Marchex’s patent-pending redaction technology automatically detects and masks spoken credit card numbers — even redacting while the call is happening — enabling worry-free access to recordings. As a result, Marchex helped YMT Vacations achieve corporate compliance, improve training programs for more productive conversations, and increase confidence in driving call quality.

YMT Vacations

Tom Garrett

VP Marketing