Case Study: Major National Wireless Provider achieves 165% increase in new subscriptions with Marchex Call Marketplace

Wireless provider increases subscriptions by 165% with Marchex

Major Wireless Providing Company, a national wireless voice, messaging, and data provider serving over 293 million Americans, needed to drive more leads and new subscribers while keeping cost per new subscriber within a defined range. They partnered with Marchex, using the Marchex Call Marketplace and the vendor’s in-house Search Team to test a P2 (second-position paid search) strategy that would boost immediate revenue without disrupting branded search or significantly increasing CPCs.

Marchex implemented a collaborative P2 Search Strategy that eased into auctions to secure the second paid search position, displace unwanted competition, and protect the client’s branded search while maintaining cohesive messaging. The campaign delivered measurable impact: a 165% increase in new subscriptions, a 196% rise in tele-sales customer calls and a 259% increase in total calls delivered, alongside reductions in CPCs and an enhanced brand footprint.