Case Study: Sierra Air Conditioning & Plumbing achieves greater call visibility and improved campaign ROI with Marchex

Sierra Air Conditioning & Plumbing Gains Greater Visibility into their Calls with Integration

Sierra Air Conditioning & Plumbing, a Las Vegas HVAC and plumbing company founded in 1987, faced limited visibility into call performance and marketing ROI because their prior solution missed short calls, required many manual steps, and couldn’t tie booked appointments back to advertising sources. To solve this, they turned to Marchex and implemented the Marchex Platform Services integration with ServiceTitan to get clearer conversation analytics and call-source data.

Marchex’s integration automatically links calls to the revenue sources that drove them, surfaces non-revenue and missed-opportunity calls, and provides metrics like daily call volume and first-call booking percentage so Sierra can optimize staffing, train agents, and reallocate media spend. Using Marchex, Sierra recovered thousands of dollars in sales by identifying missed opportunities, improved campaign ROI and call-center efficiency, and leveraged insights (and prior Marchex experience) that have saved companies over $200K in recoverable revenue.

Sierra Air Conditioning & Plumbing

Ryan Field

Vice‑President of Marketing