Case Study: Service Experts recovers missed sales opportunities and achieves 787% ROI with Marchex Sales Edge Rescue

Service Experts Recovers Missed Sales Opportunities

Service Experts, a provider of HVAC, plumbing and home-systems services, needed deeper visibility into call outcomes and a way to capture missed sales opportunities. Strategic America and vendor Marchex recommended Marchex Sales Edge Rescue, a call-monitoring and scoring application that flags missed opportunities in real time so the support team can take action.

Marchex implemented Sales Edge Rescue to generate immediate missed-opportunity alerts for Service Experts’ support center, enabling follow-up on leads that hadn’t converted. The effort rescued 25% of attempted opportunities, 60% of those recovered became new customers, and the program delivered a 787% ROI, with recovered customers producing well above industry-average revenue.

Service Experts

Dave Moody

Director of Field Marketing