Case Study: ProMax (automotive CRM provider) achieves higher retention and revenue with Marchex outbound call tracking

ProMax expands CRM capabilities with Marchex

ProMax, a long‑standing provider of automotive CRM and dealer services, needed integrated outbound call tracking to give dealerships a seamless way to make and track outbound calls from within its CRM. As an existing Marchex customer, ProMax turned to Marchex to prioritize and develop Outbound Calling functionality to meet evolving multichannel communications needs.

Marchex worked with ProMax as the primary beta customer to embed outbound calling and call tracking into the ProMax CRM; the joint solution is now used by more than 300 ProMax customers and has contributed to increased customer retention and overall revenue. The integration proved low‑maintenance and high‑value, reduced support demand through a seamless setup, and allowed Marchex to accelerate the feature on its product roadmap and roll it into other Marchex offerings.

ProMax

Melissa Sinclair

Senior Vice President