Case Study: Location3 achieves an 83% increase in monthly call volume with Marchex

Location3 boosts client revenue with Marchex and Google Marketing Platform

Location3 is a digital marketing agency that delivers enterprise-level strategy with local market activation and helps franchises and brands drive consumer response. Faced with the common challenge of reporting performance and proving impact across multiple local campaigns, Location3 turned to Marchex, using Marchex Call Analytics integrated with Google Marketing Platform to centralize tracking and attribution.

Marchex surfaced call analytics directly into Google Marketing Platform so Location3 could attribute phone calls across display and search campaigns in one place. As a result (via Marchex), Location3 saw an 83% increase in average monthly call volume, an 18% lift in average call duration, and drove additional revenue for some clients.

Location3

Jim Halligan

Director of Paid Search