Case Study: Leading Hotel Chain achieves 50% lift in ROAS with Marchex Search Analytics

Hotel chain books more revenue with Marchex

Leading Hotel Chain, a large hotel brand with more than 1,000 locations, needed to measure true ROI from digital marketing—particularly paid search, which made up about 30% of its budget—and lacked visibility into which keywords drove phone bookings. The customer engaged Marchex and its Marchex Search Analytics to bridge the online-to-offline measurement gap and attribute calls to specific keywords.

Marchex delivered keyword-level attribution for calls and automatically pushed that data into the hotel’s bid management platform, enabling the Leading Hotel Chain to optimize bidding for clicks and calls. As a result, the chain saw a 50% lift in ROAS, gained full transparency into search and call data, and improved productivity through automated reporting, saving time and money.