Case Study: Education company achieves 50% call-to-lead rate and thousands of new registrations with Marchex Call Marketplace

Education company drives thousands of new registrations with Marchex Call Marketplace

Education Company, one of the largest for‑profit education providers in the U.S. with dozens of locations and hundreds of thousands of students, relied on inbound calls to drive enrollments. Facing intense competition to acquire quality student leads across programs and geographies, Education Company engaged Marchex and its Call Marketplace to boost call volume, improve call-to-lead conversion, and gain actionable insights on the caller experience.

Marchex ran digital campaigns through the Marchex Call Marketplace and used Marchex Call Analytics and Marchex Institute reporting to identify underperforming channels, reallocate budget to high-quality partners, and correct mishandled calls. The effort produced increased inbound calls, a 50% call-to-lead ratio within 60 days, thousands of new leads and registrations from 48 states, and measurable improvements in media and operational efficiency.