Case Study: Leading Cable and Satellite Company achieves 20% paid search performance improvement with Marchex Search Analytics

Cable company gains new customers with Marchex

Leading Cable and Satellite Company, which runs a paid search program with millions of keywords and over $20M in annual spend, needed to reduce cost-per-conversion from telesales and improve overall media efficiency. The company worked with Marchex, using Marchex Search Analytics to connect phone sales to keywords and push conversion data into its DoubleClick bid management platform.

Marchex delivered real-time, keyword-level telesales conversions directly into DoubleClick, enabling the customer to optimize bids across e-commerce and phone channels. Using Marchex data the company paused unprofitable keywords by time of day, shifted budget to higher‑profit locations, and refined ad creative, driving a 33% decrease in cost-per-conversion from phone calls, a 7% increase in new customers from phone calls, and a 20% improvement in overall paid search performance.