Case Study: BTP Digital Group achieves higher ROI and full call attribution with Marchex Call Analytics

BTP Digital Group boosts ROI for clients with Marchex

BTP Digital Group, a digital agency serving car dealerships, auto groups and small-to-medium businesses, needed to connect offline phone-call outcomes to online click-driven campaigns to measure and optimize ROI. While ad and bid platforms provided digital metrics, they couldn’t attribute calls to specific keywords or campaigns, so BTP turned to Marchex, using Marchex Call Analytics/search analytics to close that attribution gap.

Marchex implemented search analytics that attributes each call down to the keyword that drove it and integrates with BTP’s bid management, web analytics and CRM platforms. By feeding Marchex data into real-time optimization workflows, BTP gained a 360-degree view of campaign performance, increased return on investment and lowered cost per acquisition.

BTP Digital Group

Nathan Hollenback

Business Director