Case Study: Bird (electric scooter company) reduces weather-related scooter inventory loss with Marchex SMS alerts

Bird uses real-time text alerts to manage scooter inventory

Bird, an electric scooter company operating in major cities worldwide, faced inventory loss when bad weather shortened scooter lifespans. To manage this, Bird used text-based communications and partnered with Marchex, leveraging Sonar SMS Messaging and a hyper-local weather service to address the problem.

Marchex set up real-time, weather-triggered SMS alerts that notify field “chargers” to pick up scooters in affected areas, enabling rapid, local ramp-up and ramp-down of staffing. As a result, Marchex’s solution produced a significant reduction in weather-related inventory loss for Bird.

Bird