Case Study: Big O Tires achieves $100K per-store annual revenue potential with Marchex Sales Edge Rescue

Big O Tires sees potential to generate millions in revenue with Marchex Sales Edge Rescue

Big O Tires, a national auto services franchise with 462 stores, faced a persistent problem of missed inbound calls and lost sales because busy franchise owners and managers couldn’t always respond to every customer call. Big O Tires was already using Marchex conversational analytics to review calls after the fact but needed a way to act in real time, so they piloted Marchex Sales Edge Rescue to capture and recover those missed opportunities.

Marchex implemented Sales Edge Rescue, an AI‑infused call monitoring and scoring solution that sent real‑time alerts to store staff (with filters tuned to deliver 8–10 high‑value alerts/day where needed). In a 60‑store pilot over two months Marchex helped generate more than $1M (~$17,000 per store in that period), an annualized potential of roughly $100,000 per store, raised issue resolution to 88%, and doubled close rates during the COVID period.

Big O Tires

Don Helphrey

Director of Operations