Case Study: Auto Repair Enterprise achieves new sales and measurable ROI for display, video, and search with Marchex

Auto repair enterprise drives new sales

Auto Repair Enterprising Company turned to Marchex to measure the impact of its large-scale digital advertising — millions of search keywords and 100M+ display impressions per month — on offline customer acquisition. The company’s challenge was to understand whether display and video advertising plus paid search were bringing in new customers and to reduce cost-per-conversion from inbound phone calls; Marchex implemented Marchex Search Analytics and Marchex Display & Video Analytics to address this.

Using Marchex Search Analytics and Marchex Display & Video Analytics to link impressions and keywords to offline phone-call conversions, Marchex gave the company omnichannel visibility and actionable insights for bid and placement optimization. The result: true ROI for display and video, reduced cost-per-conversion and increased sales — display and video drove 10% of incremental offline sales, up to 12% of paid-search calls were influenced by display/video ads, and 100% of new customers came from inbound calls and in-store purchases.