Case Study: Leading Insurance Company achieves 170% increase in new quotes with Marchex Call Marketplace

An insurance company increased new quotes by 170% with Marchex Call Marketplace

Leading Insurance Company, a national provider with thousands of agents that depends on phone calls to drive new business, needed a pay-per-call ad network to deliver qualified inbound calls and route them efficiently to agents. The company engaged Marchex and its Marchex Call Marketplace to supplement existing digital marketing programs and improve caller experience and conversion rates.

Marchex implemented Call Marketplace—a pay-per-call network powered by Marchex Call Analytics, IVR filters, automated call scoring, mobile ad placements, and customized campaign optimization—to deliver higher-intent calls and ensure the customer only paid for calls that matched its criteria. The campaign produced a 170% increase in new quote requests and approximately $700,000 in additional revenue over a six-month period.