Case Study: Allconnect boosts ROI and cuts CPA with Marchex Search Analytics

Allconnect optimizes campaigns and boosts return on investment

Allconnect, a comparison and connection service for integrated media, broadband and other home services that manages 15 websites, 40 million paid-search keywords and more than $10 million in annual advertising spend, faced a challenge in the competitive cable and satellite market: lack of keyword-level visibility for calls from mobile click-to-call ads, which hampered attribution and campaign optimization. To address this, Allconnect turned to Marchex and its Marchex Search Analytics product.

Marchex Search Analytics delivered 100% keyword attribution for click-to-call, giving Allconnect complete visibility into which keywords drove phone calls and enabling targeted optimization. Using Marchex, Allconnect boosted profit for click-to-call campaigns by 50% and decreased cost-per-acquisition by 43%, improving return on investment and campaign efficiency.

AllConnect

Brad Roberts

Vice President Digital Marketing