Case Study: Leading Digital Marketing Agency achieves 60% lower cost-per-lead and 72% new customer growth with Marchex

Agency lowers client’s CPL by 60% and increases new customer growth by 70% with Marchex

Leading Digital Marketing Company, a full-service agency focused on search, local listings, social and display, faced a blind spot: they couldn’t identify which keywords were driving calls to their clients’ store locations, limiting campaign optimization. To solve this, they turned to Marchex and implemented Marchex Call Analytics (Media Edition) to capture keyword-level call data.

Marchex integrated call analytics into the agency’s Kenshoo workflow so the team could use automated bidding and optimize brand and non‑brand paid search around offline outcomes. With Marchex’s keyword-level insights the agency lowered cost‑per‑lead by 60% and grew new customer acquisition by 72%, while gaining clear visibility into offline outcomes tied to specific keywords.